Blogging

The Front Line of Your Marketing

 

Why Blogs are Non-Negotiable and Still a Total Nightmare

Stop thinking about your blog as a nice-to-have addition to your website. It’s not.

Your blog is the front-line of your marketing. It’s the helping hand you extend to anyone that could use a little advice about your industry. It’s the foundation of a lead-generating machine.

When your business solves problems for potential customers online, you build trust, improve your SEO ranking, position yourself as an expert and generate traffic to your website. Once buyers are on your website, it’s time to deploy strategies that move them into your sales funnel.

 

Here’s the catch: it’s not exactly easy.

Most business owners don’t have the time or the strategy needed to maintain a blog. A typical blog takes about 3 hours to research, write, edit, find images for, and post. Even if you can find the time, you’ll need a strategy that actively pushes people through your sales funnel.

There’s nothing like blogs to put the wind in the sails of your marketing, but you’ll need some expert guidance to make it successful.

 

Our Process

We’ll welcome you aboard with a discovery meeting where we get to know more about your business and your customers. Then, we go a little deeper by interviewing your customer-facing team to get a clear picture of your ideal buyers.

We’ll use that insight to create a customer survey that discovers their purchasing motivations, pain-points and more. By gathering every possible detail, our team can create detailed buyer personas and address the buyer’s specific emotional need for a solution.

With topics in place, our expert writers and strategists will hone your brand voice to create blogs and content assets that actively convert site visitors into qualified leads.

We’ve Only Just Begun

Blogging is how you invest in future customers by providing a little free information. It lives on your website forever, actively bringing in traffic and leads for years to come.

But it doesn’t work instantly. Huge dividends in your investment happen as more and more blogs are published. That’s why the Impulse Creative team creates content for every part of the buyer’s journey, from awareness to a making a purchase decision.

Typically, strategic content campaigns include blogs for each part of the buyer’s journey, distributing them on social media and using blogs to drive traffic to a long-form content offer that converts visitors into leads.

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