We’ll begin by mapping out your buyer’s journey to fully understand where and how conversational marketing will help your customers most. Our team of marketing pros will work with you to create user stories, or short descriptions of a service, as told from the perspective of a person who needs it.
Next, we’ll use role playing to create the right questions and answers, mapping out entire conversations in order to get the language and timing just right. Triggers will naturally prompt each question for smooth, flowing conversations with a chatbot that are hard to distinguish from a live person. Your buyer’s journey, user stories and project goals will help determine the scope of your chatbot and the number of conversation flows you’ll need.
Finally, we’ll help you to publish, analyze and improve those conversations using a combination of the best text, social media or website conversational marketing platforms for your goals.
Some of our favorites include:
- HubSpot Conversations
- Twilio Studio