Conversational Marketing & Chatbots

 

Communicate How Your Customers Demand

Direct, one-on-one messaging continues to bypass our clogged inboxes and unanswered phones, becoming the world’s preferred way to communicate. Your customers demand it. Better communication means a faster, more efficient buyer’s journey in which you’re uncovering the right questions and tactics to deliver the most relevant message possible to potential customers. Are you ready?

Conversational marketing can help your business reach the right customer at the right time with the right message. We help businesses like yours understand the strategy of conversational marketing and the tools to help you manage it.

Let's Get You More Conversations

During our 100% free consult, we'll ask about your company, your ideal customers, the direction of your initiatives and what makes you tick.

You’ll leave the 30-minute video call with a road map for conversational marketing success, from an actionable review of your current site and goals, to tips for your selection process, to an understanding of Impulse Creative’s capabilities.

Schedule a Consultation

 

Our Inbound Approach

Great marketing is all about delivering the right message to the right people at the right time. Automated communication has been a key component of that formula for years now, evolving as technology improves.

By combining our in-depth, strategic understanding of your customer’s challenges with the best conversational marketing technology on the market, our team can meet your business goals faster while helping you serve customers better than ever before.

 

Our Process

We’ll begin by mapping out your buyer’s journey to fully understand where and how conversational marketing will help your customers most. Our team of marketing pros will work with you to create user stories, or short descriptions of a service, as told from the perspective of a person who needs it.

Next, we’ll use role playing to create the right questions and answers, mapping out entire conversations in order to get the language and timing just right. Triggers will naturally prompt each question for smooth, flowing conversations with a chatbot that are hard to distinguish from a live person. Your buyer’s journey, user stories and project goals will help determine the scope of your chatbot and the number of conversation flows you’ll need.

Finally, we’ll help you to publish, analyze and improve those conversations using a combination of the best text, social media or website conversational marketing platforms for your goals.

Some of our favorites include:

  • HubSpot Conversations
  • Drift
  • Chatfuel
  • Twilio Studio

Additional Articles & Resources

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Subscribe to Sprocket Talk
Inbound Film - Video Marketing Tutorials
Conversational Marketing Podcast

Check out our Audio & Video Podcasts

What to Expect in a Website Redesign

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What to Expect in a Website Redesign

Considering a website redesign? This guide will help you set expectations and keep whoever is redesigning your site accountable.

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